Brewers Rice, Corn Grits, Chicken By-Product Meal, Corn Meal, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Chicken, Fish Meal, Dried Beet Pulp (sugar removed), Natural Chicken Flavor, Dried Egg Product, Brewers Dried Yeast, Potassium Chloride, Fructooligosaccharides, Vitamins (Vitamin E Supplement, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of Vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Flax Meal, Sodium Hexametaphosphate, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), DL-Methionine, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Calcium Carbonate, Choline Chloride, Rosemary Extract.
Crude Protein not less than 23.00%
Crude Fat not less than 13.00%
Crude Fiber not more than 5.00%
Moisture not more than 10.00%
Omega-6 Fatty Acids not less than 2.0%*
Omega-3 Fatty Acids not less than 0.36%*
Cons: Inadequate meat content, byproducts, low quality grains, controversial filler
The main grains in the food are brewers rice and corn. Brewers rice is a low quality grain and byproduct. Corn is a cheap grain that is difficult to digest and commonly associated with food allergies. Even if these had been good quality grains, we would still note that grains are not a natural foodstuff for canines, who should be fed products based on meat, not grain. There is very little meat content in this food.
The main meat ingredient in the food is byproducts, 3rd on the ingredient list. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of chicken by-product meal is “a meal consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice.” Since the glucosamine and chondroitin are sourced from cartillage and bone (present in all meat and meat meal ingredients, unless de-boned), we consider advertising of this to be a gimmick. The amounts of these substances in the food are far below useful or therapudic levels, as is the case in all dog food products.In addition to this being a very low quality ingredient, we note that since it is the main meat ingredient and only 3rd on the ingredient list, this food is extremely light in meat content. It is primarily a collection of grain.
Chicken is the 6th ingredient. This is not a meal ingredient, but is inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is highly unlikely that this ingredient makes any significant contribution to the overall meat content of the food. Fish meal is a further meat ingredient in the food, but it is far too far down the ingredient list to make any significant contribution to the overall meat content of the food. We find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).
Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We would prefer to see the use of whole eggs rather than egg product in the food.