Anne Bodytrim is basically what you just said in your simple rules at the ground level of the program, it's just it puts it into a followable plan so people have guidance.
I agree with you completely, why shove crap processed food into our own mouths when you wouldn't do it to your dogs.
The worst thing that EVER happened to humans eating habits was SUPERMARKETS, they are terrible. Shop the way your grandmother did and you'll be right. Go to the butcher and the vege shop and the deli and your are done!
Oh and get moving, people spend WAY to much time in front of computers, game stations, and TVs... if you aren't doing AT LEAST 10000 steps per day your life is considered sedentry and therefore unhealthy.