I can sure understand how everyone feels re the 1 cent, it's certainly not much...
But on the other side of the coin, it IS something, and in the grand scheme of things could add up to a lot more than nothing. How many other pet food manufacturers in Australia are offering the same or a similar thing, I wonder?
Perhaps contacting all the competing commercial dog food manufacturers to see if they would like to meet or better it in aid of Australia's homeless dogs could be an idea?
Doubtful of the response, but hey you don't know if you don't try. Lol.