I saw a gorgeous but very wrong Cadbury ad last night on channel 7. Talk about messing with a dog lover's head.
It featured a number of different dogs riding in a lamborghini on a race track with their heads stuck out the window with a focus on the blissful expressions.
I think this ad is wrong for two reasons (much as I like looking at it).
1. lots of dogs get injured or killed this way when the car has to stop suddenly
2. Chocolate is poisonous to dogs and associating doggy joy with chocolate is a VERY BAD IDEA.
If you want to see the ad, it's here
Cadbury ad with dogs (Click on the dog picture on the right)
Cadbury Dairy Milk - Glass and a Half Full Productions Australia
If you want to tell Cadbury what you think of it, it's here
If you want to tell Saatchi and Saatchi - the thoughtless creative team what you think of it, it's here.
Saatchi & Saatchi
(click on asia pacific and then Sydney)
I told them I thought the ad would be better if they used a ute or an open top car, and harnessed the dog visibily, dog would still bliss out but it would be safer. And the concept would be good for promoting airconditioners or dog food not chocoloate.
I saw it on channel 7, their contact details are here
Contact Today Tonight on Yahoo!7
- I phoned the local office.
I also really liked the Cadbury Gorilla ad, but I hate most Cadbury chocolate, especially the milk chocolate. I prefer my chocolate dairy free and at least 70% cocoa.