I agree with DH regarding the hoodie. It is offensive and it is detrimental to the cause. I also believe that the spiked and overly thick leather collars put on these types of dogs is detrimental to the cause.
Most bull breeds will never be teddy bears, but they are not monstors either and the reputation is assisted by the fact that there is a certain element inthe community who like to have a dog as an 'image' accessory. The crass slogans and the paraphenalia such as the collars I spoke of just add to that 'tough' image.
Remember guys, the public perception of these dogs is already bad. Bull breed owners should be doing everything in their power to alter that public perception.