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Thread: Pedigree 'adoption Drive'

  1. #31
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    Apr 2010
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    Melbourne
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    Even though a 1 cent donation per item sold is, literally, pennies, the awareness that this campaign generates through the wider community must be massive... and priceless.

    I was reading the article in the HS about the poster dog for the campagin - I was almost inconsolable over the plan-scape photo of that pooche's waist when rescued with her pup - her partner didn't make it out of the waste-infested unit. That opened MY eyes, and if I could take in more doglets, I would.

    SO, yes, while a bigger donation would be fabulous, getting homes for rescue doglets has to be the main aim, surely?

  2. #32

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    Quote Originally Posted by Crested_Love View Post
    I'm rather angry at the RSPCA at the moment though. I am sick of seeing them drive around in brand spanking new 4WD's when their facilities are terrible.
    Their vehicles are generally donated Crested.




    Publicity can be worth so much more than dollars sometimes.

  3. #33
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    Sep 2009
    Location
    melbourne
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    i got sent this today....made me feel a bit embarassed and uninformed =(

    Dear Laura,
    Thank you for taking the time to provide us with feedback surrounding the PEDIGREE
    Adoption Drive and the related donations. I wanted to take this opportunity to address your
    concerns, as this is a cause we are deeply committed to.
    At PEDIGREE, we look to improve the life of dogs, because they improve our lives. We
    believe that every dog should be well fed, and every dog should have a good home.
    Sadly, thousands of dogs are euthanased in Australia each year because homes can’t be
    found. To raise awareness of this issue, we partnered with rescue organisation PetRescue to
    champion an annual initiative known as The PEDIGREE Adoption Drive, which is now in its
    third year.
    The primary objective of the PEDIGREE® Adoption Drive for both ourselves, and PetRescue,
    is to raise awareness and help find new homes for these pets. We want as many Australians
    as possible to understand the issue, so that they consider dog adoption and, in turn, help the
    thousands of dogs out there looking for homes.
    That’s why we’ve invested over $4 Million into supporting the 2010 Adoption Drive. We have
    created a website where Australians can source all the relevant information; we’re running an
    awareness campaign which seeks to drive education around the issue of dog homelessness;
    we’ve hired ambassadors to help convey the message; you may have seen our TV
    commercial which showcases the results of dog adoption and we’ve developed a Facebook
    page where bowls of food are donated to shelters every time someone becomes a fan. We’ve
    also set up street signage and collection points, and produced special packaging, so that
    people learn about this issue through as many channels as possible.
    The percentage donation per can is just one of the many ways that we help Australians to get
    involved – which include:
    1. ADOPT a homeless dog in need of a loving home (we have produced ‘pets pages’ in
    newspapers to help facilitate this, as well as created a specific website portal.
    Interestingly, over 50 members of our own staff locally here in Wodonga have also
    adopted a dog). Those who can’t adopt can -
    2. DONATE to help PetRescue increase awareness & find loving homes for more
    homeless dogs (we offer a donation mechanic on our site too)
    3. VOLUNTEER at your local shelter (something that PEIDGREE associates do regularly)
    4. BUY PEDIGREE: when you buy specially marked PEDIGREE products in the
    supermarket we will make a donation to PetRescue. In 2010, we will make a minimum
    total donation of $125,000 from these products. We’ve also specially produced branded
    merchandise, available via the website, with 100% of profits going to support the cause.
    5. SUPPORT US on Facebook. For the first 15,000 people to ‘like’ the PEDIGREE
    Adoption Drive Facebook page, we will donate a bowl of dog food to feed a rescue dog
    on your behalf (we already have over 7,000 fans).
    We’re also collecting donations at events such as Yellow Dog Day (which was held on Friday
    4 June 2010) and at AFL matches on the weekend of 25-27 June 2010. These monies will
    also be donated directly to PetRescue to further support our mission. We’ve already raised
    over $5,000 via this avenue too, which we expect to grow further.
    Many thousands of unwanted dogs around Australia now have homes as a direct result of this
    campaign, and I’m sure you’ll agree that’s a positive outcome. The profile of PetRescue has
    also grown substantially, attracting further interest and support from the Australian
    community.
    I truly hope that this letter helps to convey our commitment to this cause, and I welcome any
    further enquiries you have. We value you both as a customer, and also as someone who
    obviously cares about this issue too. I hope we’re able to continue a relationship with you and
    should you have any concerns please do contact me directly via the email below.
    Yours sincerely,
    Ryan Buckle
    Brand Manager - PEDIGREE®
    Ryan.buckle@ap.effem.com
    [SIGPIC][/SIGPIC]

  4. #34
    Join Date
    Apr 2010
    Location
    Tasmania
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    Ok I am convinced. Well done Pedigree

    Although if I'm a bit confused about this:
    Quote Originally Posted by laura77 View Post
    5. SUPPORT US on Facebook. For the first 15,000 people to ‘like’ the PEDIGREE
    Adoption Drive Facebook page, we will donate a bowl of dog food to feed a rescue dog
    on your behalf (we already have over 7,000 fans).
    The only FB page I can find for the adoption drive is the international one - it has over 900,000 fans and says the same number of bowls of food has been donated. So is it 900,000 plus or only 15,000? That's a big difference. I'm going to join anyway just in case

  5. #35
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    Nov 2009
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    Melbourne, australia
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    Actually I have met Ryan - and while I am not surprised he personally wrote to you, I am very pleased he did.

    He is a really nice guy who I might add has told me if I need help getting pei out of Albury/Wodonga and into Melbourne to give him a call and he will go pick up then foster until he can get the dog in question down to me......he is a real person and VERY committed to rescue!

    ETA He has a LOT of future projects for rescue on the boil!!! Shhhhhhhhhhhh
    SPR fosters:Rowland, Matrix, Mia, Arizona, Romeo, Wrinkles, George, Molly, Su Lin, Ellie, Charlie, Charlotte, Lulu, Montana http://www.sharpeirescue.com.au

  6. #36
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    Oct 2009
    Location
    Rural NSW
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    Saw a Pedigree adopt a pet promo short segment on Australian funniest home videos featuring in book form a pic and name of a dog, with a bit of information that was up for adoption.

    Any posts made under the name of Di_dee1 one can be used by anyone as I do not give a rats.

  7. #37
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    Nov 2009
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    Melbourne, australia
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    Quote Originally Posted by Di_dee1 View Post
    Saw a Pedigree adopt a pet promo short segment on Australian funniest home videos featuring in book form a pic and name of a dog, with a bit of information that was up for adoption.
    I had about three enquiries from this over the weekend!! Given none of my dogs were featured, just shows that the segment obviously gets people investigating.

    To me the work Pedigree is putting into pet adoption is invaluable and I am truly grateful!
    SPR fosters:Rowland, Matrix, Mia, Arizona, Romeo, Wrinkles, George, Molly, Su Lin, Ellie, Charlie, Charlotte, Lulu, Montana http://www.sharpeirescue.com.au

  8. #38
    Join Date
    Aug 2008
    Location
    Perth, WA
    Posts
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    I must say I certainly forgot about the publicity Pedigree has generated, and hearing your stories confirms it must be working, which really is great to hear

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