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Thread: Pedigree 'adoption Drive'

  1. #11

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    Oh please... it's not like pedigree don't make enough money.

    That crap they call dog food can't cost them more than 10c a can to make, and that's how much the actual CAN costs them.
    Dry food... well that's just congealed crap that has been dried out put in pretty plastic bags.

    20c would have been more reasonable (although still low) on a bag of dry.

    I'm rather angry at the RSPCA at the moment though. I am sick of seeing them drive around in brand spanking new 4WD's when their facilities are terrible.

  2. #12
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    Although I'm not aware of the 1c per product donation, I am aware that PEDIGREE are investing $4 million into an awareness campaign designed to bring adoption to the masses. Its using TV, print and online media and is designed to highlight the plight of the thousands of dogs euthanased every year.
    They are doing this with guidance from PetRescue, and have already donated $100,000 to them. You can read more about it here and here

    Yellowdog day was fantastic, and Amanda got a number of enquiries/applicants because of it !!!
    Foster Carer for Shar Pei Rescue Inc

  3. #13
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    Quote Originally Posted by Aussie Floyd View Post
    OMG.. that's so bloody lousy of Pedigree.. how disgusting that they put the $$$$ before dog welfare
    Alot of people/business put money before even human welfare.Some people just have that low character


    maybe we should get a petition going via email, let them actually know its not good enough and they should be ashamed of themselves by cashing in on dogs in bad situations. Someone here in rescue/shelter/vet work could write up exactly how much a per day is needed etc.

    Pedigree would sell an insane amount of cans, if they up'd it to 50c a can that would be huge difference in end sum.

  4. #14
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    At least they're getting the word out.

    'Everytime a dog is adopted from the RSPCA, another one isnt'.
    Education not Legislation

  5. #15
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    Quote Originally Posted by aussiemyf7 View Post
    At least they're getting the word out.

    'Everytime a dog is adopted from the RSPCA, another one isnt'.
    thats a very good point too, any publicity is good publicity.

  6. #16
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    I can sure understand how everyone feels re the 1 cent, it's certainly not much...

    But on the other side of the coin, it IS something, and in the grand scheme of things could add up to a lot more than nothing. How many other pet food manufacturers in Australia are offering the same or a similar thing, I wonder?

    Perhaps contacting all the competing commercial dog food manufacturers to see if they would like to meet or better it in aid of Australia's homeless dogs could be an idea?
    Doubtful of the response, but hey you don't know if you don't try. Lol.
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  7. #17
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    Well done Leanne, isn't that a great outcome. I think one inquiry was worth the day TBH, but to have several is just awesome. Good on you and Amanda for your great efforts!
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  8. #18
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    Like Leanne, I am unaware of the 1c business, but I have to say that the marketing they have done and continue to do make an ENORMOUS difference in the awarness of dog adoption. Sincerely, I would estimate that we would rehome 2 out of 3 of our dogs as a direct result.

    Yes they as a company have to make money afterall that is what business in all about, but the exposure they have given SPR Inc for one is absolutely invaluable. Forget the money donated by the company - it is the advertising campain itself that has made such a huge difference to us - truly!!!!
    SPR fosters:Rowland, Matrix, Mia, Arizona, Romeo, Wrinkles, George, Molly, Su Lin, Ellie, Charlie, Charlotte, Lulu, Montana http://www.sharpeirescue.com.au

  9. #19

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    Quote Originally Posted by LeanneK View Post
    Although I'm not aware of the 1c per product donation, I am aware that PEDIGREE are investing $4 million into an awareness campaign designed to bring adoption to the masses. Its using TV, print and online media and is designed to highlight the plight of the thousands of dogs euthanased every year.
    They are doing this with guidance from PetRescue, and have already donated $100,000 to them. You can read more about it here and here

    Yellowdog day was fantastic, and Amanda got a number of enquiries/applicants because of it !!!
    I didn't know that.. I'll take back my previous comment then their products are still crappola though

  10. #20
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    Quote Originally Posted by puggerup View Post
    I didn't know that.. I'll take back my previous comment then their products are still crappola though
    Yep, sounds like they are doing some good work after all - I wonder why they chose to donate such a token amount from sales??

    But yes pugger it is most certainly cr*p in a can (or bag as the case may be)

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