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Thread: Business Idea- Comments Sought

  1. #1
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    Sep 2010
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    Default Business Idea- Comments Sought

    For a while now I have been toying with a business idea. I'd love some comments/ feedback.

    Essentially I envision a 'dog gym'; with hydrotherapy (pools and underwater treadmills), professional physiotherapy and rehabilitation consultancy/ therapy, as well as dog treadmills. I also envision fully fenced outside spaces for individual hire for folks wanting safe spaces to free run their dogs. These spaces might include availabity of agility equipment for those wishing to practice skills who may not be able to purchase their own. In addition, these outside places would ideally be able to host obedience/ agility classes and have sheltered facilities for inclement weather.

    Under the same 'roof', so to speak, I'd include hydrobaths for hire (on site), professional grooming services, pet products (not the pet shop variety- more professional level equipment such as that from K9Pro and imports like Sensible
    harnesses, crates and bedding) as well as fresh meat products and supplements (I have a supplier of top quality, human grade, preservative free meats and dried treats).

    Lastly, I'd also like to be able to host workshops and seminars from visiting specialists either indoors or outdoors.

    My local area has a large population of show dogs, a huge obedience/trialling group as well as greyhound racing folks as well as 'pets'....

    Any thoughts as to what I might have missed/ be overlooking or the desirability of such a business??

  2. #2
    Join Date
    Oct 2010
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    Southern NSW
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    I know you said Hydrotherapy, but would that also include a "lap-pool". I saw one of those in the USA. It was about 40metres long and only about 2metres wide and you could "walk your dogs. Fabulous hydrotherapy and most dogs loved it
    Pets are forever

  3. #3

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    your've just explained excactly what I wanted to do before I got sick.
    Go For It!!!!!!!!!!!!!!!!!!!!
    I would love a place I could wash my dogs with thier hydro bath & would not bother buying a new 1.
    The hydro therepy is something I'd use also.
    Dogs make everyday life enjoyable...........

  4. #4
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    Quote Originally Posted by newfsie View Post
    I know you said Hydrotherapy, but would that also include a "lap-pool". I saw one of those in the USA. It was about 40metres long and only about 2metres wide and you could "walk your dogs. Fabulous hydrotherapy and most dogs loved it

    Yes, definitely lap pools. I'd ideally have 2 pools- one for bigs and one for littles. I find when my dogs swim past the wee little fellas, the wake left nearly drowns them :-)

    My dogs and I travel an hour each way once per week to use the lap pool at a place called 'Dogs in Motion'. DIM also offers physio and underwater tready..., I'm building on their idea, would like best to work in conjunction with the lady who own that place instead of 'stealing' her ideas. She also has 'invented' a new style of underwater tready, so with her ideas and her physio trained staff some sort of cooperative effort probably would work best for me.

    Thought I might call it 'Dogs' Body'....

  5. #5

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    Sounds great to me.
    In Penrith they have a hydro bath centre where you can bath, blow dry & had a great assortments of shampoos etc for sale & use in baths. What it did not have that I would have liked was better grooming tables for large & x large dogs & it really could have done with some of the bigger better quality driers for the large double coated breeds. It was in a good spot in that it was behind Pet Barn & beside aq fairly large vet pratice. On the days before local shows(which was often as the main grounds for Dogs NSW is only in the next suburb practicly) it was packed & really it was quite basic. I can only imagine how much traffic they would have got if they had had the types of services you are suggesting. I also think having a more upmarket type of look & feel to the place will draw in more of the customers that you'd be wanting to attract.
    I like Dogs body but I would incorprate the words therpy spa somehow in your name or maybe your slogen. Maybe something to the effect of "The Dogs Body Spa" & a slogen simalar to "we cater for a large range of clinics from you using our hydro bath & faccilities yourself to having seasons with our fully trained water physio clinician 1 on one." Too long for a slogen but you get where I'm headed yes? These are the sort of ideas I'd throw around with someone intoi marketing & advertising to get some ideas but I thinks it's often underrated how important your name & slogen actully are to a new bussiness.
    I'd also love a place like this to offer things like showmanship classes, puppy preschool, an agility ready course & other little mini course of an evening in your outdoor areas say.
    I really think you could take this idea far, maybe even make a francisse out of it. Maybe I will open your first rural centre spa when you do get the chain of stores happening, lol.....
    Dogs make everyday life enjoyable...........

  6. #6

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    This is something I want to do in my area as we don't really have anything like that around here. We have a few places with hydrotherapy etc but most of them are very small pools and won't let you get in with your dog.

    I want something like this.....Country Club | Boarding Kennels Melbourne | Dog Kennels | Cattery | Pet Resort

    But with pet supplies/food etc also.

    I was thinking of looking into buying a pet supplies store (which has 20 years establishment) and working on from there eventually moving to a bigger premises and adding these sort of things in.


    Good on you go for it if you are in a position to do it!!!

  7. #7

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    It sounds like a great idea, some people really pamper their dogs, so there should be a good market for it.
    I'd start making a business plan and make it as comprehensive as possible, to get a good idea of the cost of the enterprise. there's plenty of online stuff for making business plans these days.
    Things like insurance are a pain but if you've planned for it you know what to expect.
    I'd make a business plan just for the pet resort as a standalone business and also do the costings for for buying the established business and expanding it, the latter could become a logistical headache and require multiple levels of management
    I say go for it

  8. #8
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    Adelaide
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    I'd love a place to go where I could - maybe with a few friends - do a day or so of intensive? dog training with nice walk/swim in the pool after.

    Dunno how far I'd go to free run my dog and I'd need a big space - I like cricket ovals and beach runs so I image a place that could make a sort of either big paddock or ring route...

    For seminars and stuff - need somewhere to stay. And somewhat better accommodation than triple bunk beds - none of which have room for an adult to sit upright on, jammed into 2m x 3m space. Camping is ok but it helps if the camp site is not waterlogged, covered in burrs and ants, or sloping or all three.

  9. #9
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    Quote Originally Posted by Hyacinth View Post
    I'd love a place to go where I could - maybe with a few friends - do a day or so of intensive? dog training with nice walk/swim in the pool after.

    Dunno how far I'd go to free run my dog and I'd need a big space - I like cricket ovals and beach runs so I image a place that could make a sort of either big paddock or ring route...

    For seminars and stuff - need somewhere to stay. And somewhat better accommodation than triple bunk beds - none of which have room for an adult to sit upright on, jammed into 2m x 3m space. Camping is ok but it helps if the camp site is not waterlogged, covered in burrs and ants, or sloping or all three.
    In terms of my outdoor spaces, I was thinking no smaller than an acre each
    (I'm in a semi rural area) and each space would need to be 'fitted' with a) an undercover area, b) either agility equipment, hillocks and bushland, perhaps a pond or lagoon, potentially sand areas- to really cater for environmental stimulation.

    As for hosting seminars, I hear you Hyac !!! I'd be making sure one of our local motels was doing a good deal for guests! I'm only an hours travel from Melb, and on train line, too, so would expect most attendees to travel home afterwards.

    I'm not really in any financial position to do it, but am seriously considering
    biting the bullet, leaving my 'day job' and presenting a business plan go the bank and seeking some outside investors to get it off the ground. I may bankrupt myself, but where's the fun if you don't try!!!????

    @ Crazy: yes, quality fittings and services all the way. I agree 100%.
    How about 'Dogs' Body- Total Canine Fitness and Wellbeing Centre incorporating (list individual involved businesses)'. I'll be looking to a marketing
    firm to help with logos and slogans, of course. But Villi and Flirtty will have to be part of it!!!!

    And, you're absolutely right, those outdoor spaces could be used to run (hopefully under the ProK9 banner) any type of mini class... Even if local trainers wanted to hire the grounds for their own clients.

    Ideally, I end up offering the facility and individual dog services of any type will hopefully either want to rent space and locate themselves within my facility, or regularly rent space to use with clients.

    It might not ever make me wealthy, but I honestly feel it has the capacity to be a self sustaining business..... Or in a dream scenario, yeah, a franchise (man, how awesome could that be???!!!!)

  10. #10

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    Sounds awesome & I truely beleive if you target the right services for your direct areas custmor base & enough engaging extras to suit many doggy types that it will be a huge success. The pet industry is one of the fastest growing industries & the money spent within the pet industry really is mind boggling.
    Deffiently have your dogs incorp into logos or buisness cards or the like, people like the personal touch when they find out the dog models are the owners dogs. Also use rescues for other photo advertising campains as that works with the custmor base your targeting. Maybe a line of product just for rescue fundraising with all profits being given to a different pet rescue place every 3 months & a little pamphlet advertising the chosen rescue & a few pets & the newest or best product in the rescue pet range slipped within your own 3 monthly newsletter advertising products & deals. A couple of good news stories about different pets that are finding releif from pain due to hydro therepy or a rap about some trainer thats been & the results people have had using things they learnt.
    I can see so many great angles & ways to promote the whole thing. I'd love to see someone do this & it would be the ultimate to have a large fenced area & a few different sized ones set up for earth dog trails & agility etc.
    Dogs make everyday life enjoyable...........

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