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Thread: New Cadbury Ad - Poison to Dogs

  1. #1
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    Thumbs down New Cadbury Ad - Poison to Dogs

    Hi All

    I saw a gorgeous but very wrong Cadbury ad last night on channel 7. Talk about messing with a dog lover's head.

    It featured a number of different dogs riding in a lamborghini on a race track with their heads stuck out the window with a focus on the blissful expressions.

    I think this ad is wrong for two reasons (much as I like looking at it).

    1. lots of dogs get injured or killed this way when the car has to stop suddenly

    2. Chocolate is poisonous to dogs and associating doggy joy with chocolate is a VERY BAD IDEA.

    If you want to see the ad, it's here
    Cadbury ad with dogs (Click on the dog picture on the right)
    Cadbury Dairy Milk - Glass and a Half Full Productions Australia

    If you want to tell Cadbury what you think of it, it's here
    Feedback

    If you want to tell Saatchi and Saatchi - the thoughtless creative team what you think of it, it's here.

    Saatchi & Saatchi
    (click on asia pacific and then Sydney)

    I told them I thought the ad would be better if they used a ute or an open top car, and harnessed the dog visibily, dog would still bliss out but it would be safer. And the concept would be good for promoting airconditioners or dog food not chocoloate.

    I saw it on channel 7, their contact details are here
    Contact Today Tonight on Yahoo!7
    - I phoned the local office.

    I also really liked the Cadbury Gorilla ad, but I hate most Cadbury chocolate, especially the milk chocolate. I prefer my chocolate dairy free and at least 70% cocoa.

  2. #2
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    Default

    Ok maybe I'm over reacting thinking associating doggy joy with chocolate is a bad thing? The ad itself is really funny - worth watching (I feel like a "viral marketer" now).

    I actually got a "form letter" back from Cadbury...with a name and a computer reference id - so I'm in the system. I just hope they don't send me any chocolate, or maybe some dark cooking chocolate would be ok.

    thank you for taking the time to contact us regarding our latest
    advertisement.

    The quality of our products is of the utmost importance as is your
    continued satisfaction therefore your comments have been passed on to our
    Marketing Department for their consideration.

    Once again thank you for contacting us on this occasion and we trust you
    will continue to enjoy the range of products we offer.

    Kind regards
    CADBURY PTY LTD

  3. #3
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    May 2009
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    Default

    Yeah I saw the ad.
    I think its cute, I didnt have a huge problem with it.
    Education not Legislation

  4. #4

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    I havn't seen the ad yet but I don't think I'd have too big a problem with it either.
    Same as the NRMA ad where the dog is hanging out the window "de worrying" or something ,makes me smile evrytime seeing them enjoying something they obviously adore doing
    GageDesign Pet Photography
    Site still in construction so will post link when it's finished.

  5. #5
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    I have only seen a tiny snippet of the ad - don't have a problem with it. I think most people aren't going to see it and assume dogs can eat chocolate.

    A bit off-topic but I did have a major problem with Hyundai associating one of their new cars with bullfighting in the tv ad (this was yeaaars ago)

  6. #6
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    I have only just seen this ad. Both hubby and I sat there thinking..."What has dogs got to do with cadbury chocolate?"

  7. #7
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    Hi Ozeymum

    What indeed. In fact it's very hard to tell what its an ad for until the very end. They're trying to do "viral marketing" which is when you talk about the "what tha?" moment with your friends. So given I think the ad should be changed to an ad for airconditioning or something else, and the dogs should be wearing harnesses and in a ute not with their heads out a dog decapitating car window... I really shouldn't be helping their marketing cause by talking about it here. Then again - I hate eating cadbury milk chocolate. Gimme Haighs or Lindt dark any day.

    Cadbury's excuse is the ad is about "pure doggy joy" (who knows if those dogs are having fun or not?) and their chocolate is about a glass and a half of "joy". Selling a product as "pure joy" belongs to the heroin/ opium poppy based drugs people. Sigh. I also wonder about the hallucinogenic properties of "skittles" but that is wandering from this topic.

  8. #8

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    It doesn't really have the ring of a viral marketing campaign - this video ad won't see a bunch of people sharing it with each other over various media in an explosion of traffic and views as the purpose of viral marketing is, I don't think that was the purpose. And if it is, it doesn't have a great social networking potential, not great enough to 'explode' like actual viral marketing videos do. The purpose of this seems just to intrigue and look 'cute' to viewers. I remember seeing this on TV a couple of days ago and didn't really "get" it, but did think the dogs were cute

  9. #9
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    I think they tried but they may have missed, except perhaps with people who like cute dogs. The gorilla drummer went "viral". So they're trying to do that again.

  10. #10
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    What is a viral campaign?

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