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Thread: New Cadbury Ad - Poison to Dogs

  1. #11

    Default

    Di, a viral campaign is basically a video, flash game, animation, or anything of the sort that has great social networking potential. It's something that people are going to talk about and pass on, and a truly successful viral campaign spreads within a couple of days max and minutes or hours minimum since being launched. It may seem unrelated to the actual brand or product, but increases brand awareness via its popularity. Often viral videos aren't tied to ANY brand and sometimes companies buy rights to existing viral videos to profit from them (McDonald's did this I believe...) Here are some examples of videos that went viral:

    Leave Britney Alone: YouTube - LEAVE BRITNEY ALONE!

    This video went viral and made Chris Crocker's popularity shoot through the roof. It's been "remixed" countless times and got Crocker numerous appearances on television shows.

    The Free Hugs Campaign: YouTube - Free Hugs Campaign - Official Page (music by Sick Puppies.net )

    The Free Hugs Campaign video is still one of the most watched YouTube videos of all time.

    LOLcats: Lolcats, tagging funny/stupid captions onto photos of cats, are a viral craze.

    Numa Numa Video: YouTube - Numa Numa
    This Numa Numa video spread through the internet and burned the face of this guy into internet history. He went on to try to profit from the craze by making another Numa Numa video, but the second video obviously had production money put in and just doesn't have "it" like the original.

  2. #12
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    Default

    Quote Originally Posted by Liza View Post
    Di, a viral campaign is basically a video, flash game, animation, or anything of the sort that has great social networking potential. It's something that people are going to talk about and pass on, and a truly successful viral campaign spreads within a couple of days max and minutes or hours minimum since being launched. It may seem unrelated to the actual brand or product, but increases brand awareness via its popularity.
    Ahhh Thank you, Liza. I am a dinosaur.

    So, basically it is like my small town and juicy rumours that can explode grow and evolve, hahahahaha

  3. #13
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    Default cadbury ad

    My dog is one of those in the new Cadbury Chocolate ad. We had a great day out and all safety precautions were taken.

  4. #14
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    Default

    Which one is yours?
    Education not Legislation

  5. #15
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    Default

    mouseandchicken

    So do you think it's a good idea to associate doggy joy with milk chocolate? Given that chocolate is bad for dogs. It's not like they tag the thing with an educational message not to feed your dog chocolate and so many people think it's ok. Especially little old ladies with small fluffy terriers. (how's that for prejudiced?)

    And do people at home have access to the same safety precautions with their cars in traffic (I think not).
    Last edited by Hyacinth; 11-02-2009 at 12:21 PM. Reason: server errors ate part of my post...

  6. #16

    Default

    Seriously,it's just one of those silly little feel good ads guys.Its not a plot to brainwash unsuspecting people into damaging thier dogs etc etc.....


    I love NumaNuma
    I smile everytime I watch it .
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    Site still in construction so will post link when it's finished.

  7. #17

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    Quote Originally Posted by mouseandchicken View Post
    My dog is one of those in the new Cadbury Chocolate ad. We had a great day out and all safety precautions were taken.
    Sounds awesome! Which one's your dog?

  8. #18

    Default

    I still havent seen the ad! LOL I keep looking for it but dont watch that much Tv anyway really... anyone have a linky/you tube or anything? (cant find it either!)

    But i like/liked the The Free Hugs Campaign!

  9. #19
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    Default

    Quote Originally Posted by Hyacinth View Post
    mouseandchicken

    So do you think it's a good idea to associate doggy joy with milk chocolate? Given that chocolate is bad for dogs. It's not like they tag the thing with an educational message not to feed your dog chocolate and so many people think it's ok. Especially little old ladies with small fluffy terriers. (how's that for prejudiced?)

    And do people at home have access to the same safety precautions with their cars in traffic (I think not).
    I think you might be reading too much into this Hyacinth...

  10. #20
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    Default dogs in cars

    Well I don't take adds to seriously. I've asked some people if they thought the ad inspired them to feed their dog chocolate and they said no. They also realise that it's against the law for dogs to be unsecured in cars.

    They also realise that when they wash their hair with Pantene Shampoo that miracles don't happen, that when they use toilet duck toilet cleaner a comical duck is not going to wizz around their bathroom and clean it.

    It's just meant to be a feel good ad.

    I get it, I like chocolate it does make me feel good, watching the add makes me feel good. I could pick apart the Ford ad with the GSD in the front seat blocking the drivers view to the left, but I also realise that it's an add.

    Oh and I asked my 79yo mother if she felt inclined to feed her Chi chocolate and she said no.

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